What to Look for in an Automotive Marketing Partner

What to Look for in an Automotive Marketing Partner

When it comes to digital marketing, does your dealership want to team up with a vendor or a partner? What’s the difference, you ask? It’s more a state of mind, really. Yours and theirs. Vendors work for you to supply products. Partners work with you to provide...
Messaging Is Key – What Makes You Special?

Messaging Is Key – What Makes You Special?

“Why should I buy from you and not a competitor?”     It’s a question I routinely ask when building an advertising campaign with a dealer. The request is simple enough, but GMs don’t always have the luxury of enough free time for this type of...
Are You Destined to Become an Online Dealership?

Are You Destined to Become an Online Dealership?

Throughout this series we’ve talked about how digital technology plays a central role in the modern auto shopper’s journey. Let’s take this a step further and ask a central question, one that keeps a lot of local dealerships up at night: Are online car...
Is Your Dealership Living in the Car Buyer’s Moment?

Is Your Dealership Living in the Car Buyer’s Moment?

The auto buyer’s journey is made up of a lot of small moments. These moments range from watching a six-second car ad on YouTube to asking a dealership a question via live chat to making a final price comparison on a mobile device while...
Forensic Marketing: Discovering What Works

Forensic Marketing: Discovering What Works

Three major motives drive automotive marketing tactics and optimization of the way a dealer advertises – reaching the target audience, assuring financial efficiency for great ROI, and discovering what works best for their particular market. In order to make that...