Email marketing is one of the more established digital marketing tactics out there. And with billions of active email accounts, it makes sense that reaching out to consumers via email remains a vital part of many businesses’ marketing strategies. But not all...
The ABC’s of Automotive Email Marketing Strategy Is email marketing for car dealerships effective? The short answer is yes, but just like any other tool it all depends on how you go about it. First, let’s take a...
Does email marketing still work for car dealership marketing? Those of us who have dozens of unopened emails in our inboxes at any given point in time might be tempted to assume that email does not pack as much punch as it used to, and...
This blog is part of our Back to Basics refresher on automotive marketing best practices in 6 key dealership digital marketing areas: search marketing, social media advertising, email marketing, targeted display advertising, video advertising and branded content...
Many automotive dealers cite getting more leads and turning showroom visitors into buyers as their top marketing priority. To that end, many dealers leverage email marketing campaigns to achieve their conversion goals. In fact, 57%...
