We’ve been talking a lot about the modern car buyer and how his or her journey is different than it was in the pre-internet era. What does that mean for car dealership lead generation and lead management? To answer this, let’s...
A lot of dealerships are already using live chat on their websites, but is it as essential to your business as your CRM solution or the Keurig machine in the waiting area? Let’s talk about how live chat for car dealerships fits into the car buyer’s journey. Today’s...
