You know you want your dealership to step up its audience targeting, but how can you do that, and what’s the best way to reach them? One way you can clearly define and divide your target audience is through automotive market segmentation. With market segmentation, you...
The spread of COVID-19 is affecting all areas of business, and the automotive market is no exception. Read on to see the efforts being made to help slow the spread of the virus and how auto makers are adapting. Bill Ford to defer salary amid...
Even well-run dealerships are subject to brutal market forces. Threats are not always easy to identify and avoid. Analytics provide insights to bring the marketplace and your position within it into perspective. Below are some common traps dealers fall into...
The auto industry is gearing up for big plans in 2020. Whether its capitalizing on Super Bowl ads, new strategies for auto shows, or finding ways to maximize incoming revenue – dealers are making sure they’re adapting with the changing times. With all...
Welcome to the best of 2019. We’ve curated a year of top digital advertising trends for the discerning automotive dealer.* This selection of innovative articles is essential for industry leaders who continually seek new ways to advance business and drive...
