Paid Search Versus Organic Search? Nah. There’s a false debate out there that asks whether it is better to focus on paid search or organic search. It’s false because, for one, virtually everyone who takes on the question comes up with the...
Automotive Pay Per Click Strategy Is Easy. We’ve been talking about what are car dealership online marketing strategies that work effectively. Some of the topics are complex, some are easy. Pay...
There are a lot of car dealership marketing strategies out there but search marketing – a.k.a. paid search, pay-per-click, and SEM – is one of the best. Here’s why search marketing fits the car buyer’s journey like a pair of Italian driving...
This blog is part of our Back to Basics refresher on automotive marketing best practices in 7 key dealership digital marketing areas: search engine optimization, search marketing, social media advertising, email marketing, targeted display advertising, video...
