You know you want your dealership to step up its audience targeting, but how can you do that, and what’s the best way to reach them? One way you can clearly define and divide your target audience is through automotive market segmentation. With market segmentation, you...
Digital Marketing Partners Are a Dealer’s Best Friend. We’ve been talking about how to improve digital marketing strategy for the automotive industry. The good news is that you don’t need to track down best practices on...
Automotive Analytics Are Your Dealership’s Ace in the Hole. We have been talking about how to wire a digital marketing strategy. Now it’s time to jump into one of the most exciting tools at your disposal – analytics and reporting. ...
Forensic science requires careful attention to detail, leaving out no single piece of evidence. Even one mistake changes the entire picture a forensic technician tries to paint. The same reliance on detail can make or break your automotive digital marketing campaign,...
How can you get more out of your ad spend? Just about every dealership could benefit from at least some digital campaign optimization. Optimization takes time, though, and dealers have to dig into things like data, trends, tactics, metrics, targeting and testing....
