NADA and Borrell. Two powerhouses that study the automotive industry and release annual reports filled with data points revealing key trends in sales, service, parts and advertising. These insights are critical when searching for new ways to increase the efficiency...
Something that a lot of dealerships are focused on is the next generation of car buyers, so let’s look at a few ways that consumer insights can help you find ways to target Millennials, Gen Z and whoever else is coming up in the pipeline. ...
Let’s do a thought experiment. Car dealerships are the quintessential local business, but what if yours was magically transplanted to another zip code in the U.S.? How would you change the way you do business if a genie appeared, snapped his finger, and you were...
Every car buyer is on a customer journey. It begins with initial interest in buying a new or used car and ends with a final purchase decision. While no two customers are identical, if you look at enough car buying journeys you can see regularly occurring...
Grab your sunscreen and flip-flops. We’re heading to the beach to see what it can teach us about automotive marketing. Who knows? You might even be able to write it off as a business expense. Actually, it’s more of a metaphor. The beach represents the...
